Hi, I'm Maureen.

Nice to meet you.

I'm a UX Designer with background in 📊 marketing, 🖼 art history and ✏️ illustration.

Experience with design sprints, design thinking workshops and value proposition design. Currently working at DAYONE - a studio for service and digital product design.

This is what I do:

Whether I'm facilitating workshops or writing user stories, I do everything with one purpose in mind: to create effective and delightful products and services.

A new mobile experience for the world's leading travel company

This innovation project was a close co-creation between DAYONE and a big player in the travel industry. Goal of this project was to take the first steps towards becoming the best mobile seller of package holidays worldwide.

Roles and tasks: customer journeys, value proposition canvas, workshop facilitation, concept.

Read the case study (password protected)


Resources for UX Designers

I believe it is incredibly important to support to design community and those that want to break into UX. That's why I started a Notion-wiki where I share my experiences and dozens of resources on design thinking and UX principles.

Visit UX Resources

Launching an online shop for Volkswagen commercial vehicles

I was responsible for the handover from UX concepts to development and help launch the project. Within a couple of months we succesfully launched an online shop for VW Nutzfahrzeuge.

Roles and tasks: user stories, collaborating with developers and product owners, scrum / JIRA

Read the casestudy


Creating a new service for expats in Berlin

As part of my UX certification, I designed a service called Kompas. Kompas connects expats with local guides that help them with administrational work as well as getting to know the city.

Roles and tasks: Walkthrough through the whole design thinking process including user research, persona's, concept, user tests and UI

Read the casestudy

A bit about me

From an early age, I was fascinated by inventions and gadgets that make life easier and more beautiful. I had a sketchpad where I'd draw all kinds of inventions like noise-cancelling wallpaper, lollipop pencils that would help you concentrate and non-breaking flower vases. I dreamed that one day, I would become an inventor.

Today I'm working as a UX designer, which is the closest I can get to being an inventor. I still love coming up with ideas to make people's life easier. I believe in creating products that fulfil real customer demands - while staying true to your business vision.

In my freetime I try to master the Indonesian cuisine, love reading books about art and neuroscience and get way too serious about perfecting my Spotify-playlists.